ART OF THE
The Good Life isn't a collection of things.
It is a collection of moments.
Moments of laughter and love, gratitude and grace, connection and reflection, celebration and affirmation - fully realized, deeply experienced, deliberately lived... moments... when the metronome of life is purposefully slowed, and a crystalline clarity of what is truly important is mercifully revealed.
And things like family and community are no longer seen as cute clichés, but for what they truly are - the quintessential elements of every Good Life.
Because the Good Life is the good fortune of being able to share what you have with those you love... thanking the universe for the blessings you have been bestowed and making good on your gifts by opening your heart - and your space - to others with a sense of humility and wonder.
To know the joy of choosing to serve – of inviting someone into you space – of welcoming and hosting and entertaining. To making the denizens of your good life comfortable in a space you have curated for this very moment. To design your experience and make the beautiful… effortless. To surround yourself with the stuff of life… and to know that it is Good.
How It All Began
Brown Jordan’s origin story coincides with birth of the American Dream - the birth of the life well lived. It was 1945, the boys were coming back home, America was sprawling and expanding, and for the first time in our history, there was a thing called leisure time. As a culture, we began to understand the life-affirming power and profound joy of creating a beautiful outdoor space to be with the people you loved most.
Cocktails and canapés under a brilliant blaze of sun or a big bowl of stars became the things to do – the place to be, became the place you already are. And Brown Jordan furniture made sure that place was effortlessly beautiful and impeccably designed – that the life you were living was indeed a very good life. That is the world we come from. And that is the world we carry with us wherever in the world we go.
The Pinnacle of Practical Design
At the core of our design philosophy is a very simple question – does it work? By that we mean does it work aesthetically? Does it work functionally? Does it work over the long haul? Does it work to make moments better? Does it work to enable people to gather, connect, communicate, share, be, come together and experience the very best that life has to offer? If it doesn’t, it is not worthy to carry the Brown Jordan name.
The Good Life is Formed
In order to create The Good Life, you need to start with a solid foundation. A foundation built on quality that will last the test of time. A foundation built on premium materials that appeal to the eye as well as the soul. You need to apply an unwaveringly high level of craftsmanship, so every stitch, every joint, and every junction holds true.
This is our mission, our duty. Because we believe it’s only then, when you start with a solid foundation, that The Good Life can be truly attained.